In a recent episode of The Sip, we brought together leaders from across our network to dig into a simple question: how are lenders actually using data to move their business forward? Sponsored by Model Match, the conversation featured Eric Levin, co-founder of Model Match, and Abdel Coop of PRMG, who shared how data becomes useful when it’s paired with the right conversations.
Where Insight Becomes Action
The tone was familiar to anyone in our network. Open, candid, and focused on what’s working right now. These conversations reflect how we operate as a community. We learn from each other, we share what we’re seeing, and we bring those insights back into our day to day decisions.
Eric walked through how Model Match supports lenders with visibility into originator activity, market dynamics, and recruiting opportunities. The goal is simple. Give teams access to information they can act on quickly.
What stood out was how the platform continues to evolve based on real user feedback. It reflects a broader theme we see across our network. The best tools are shaped by the people doing the work.
Abdel shared how PRMG is applying these insights across their organization. For him, the value of data shows up in how it shapes conversations with referral partners and borrowers.
When teams understand who they’re speaking with and what matters to that audience, the conversation changes. It becomes more relevant, more informed, and more productive. That shift shows up in stronger relationships and clearer opportunities.
Simplicity Drives Adoption
A key theme throughout the discussion was ease of use. Tools need to fit into the pace of the business. Whether it’s preparing for a meeting or walking into an open house, access to clear, actionable information matters.
That expectation is shaping how technology is built and adopted across the industry.
Execution Still Matters
Data can point you in the right direction. Execution determines the outcome.
Abdel emphasized the importance of following through on a plan and measuring what happens next. That discipline is where many teams create separation. It’s also where shared insight across a network like ours becomes valuable.
What This Means for Lenders
We see this across our membership every day. Growth comes from a combination of perspective, tools, and consistent execution. Data plays a role, but it’s the conversations around that data that move things forward.
That’s why we continue to invest in spaces where lenders can exchange ideas, test approaches, and learn from each other in real time.
Stay Connected
Episodes of The Sip are one of the ways we bring these conversations to the surface. Each one reflects what our members and partners are working through right now.
If you’re looking to strengthen how your team uses data, start with the conversation. Then build from there.