In 2025, Ardley leads achieved a 40% close rate across customers, and customers reported close rates 2.5 times higher in their first 90 days than other lead sources, including web applications and paid leads. On average, customers generated $8 in gain-on-sale profit for every $1 invested in the platform, with top performers reaching $15. Engagement continues beyond the initial offer: each quarter, one in three borrowers returns to a mortgage servicer’s website to view Ardley-powered offers.

By combining precise portfolio intelligence, personalized borrower engagement, and streamlined digital workflows, Ardley helps lenders improve recapture, increase profitable originations, and strengthen long-term customer relationships across market cycles.

Ardley provides TMC members with portfolio retention and recapture services that:

– Analyze servicing portfolios to identify qualified borrowers and actionable lending opportunities.

– Match borrowers with relevant loan programs using lender-specific pricing and eligibility criteria.

– Facilitate personalized borrower engagement and offer delivery.

– Streamline the path from portfolio insight to digital mortgage application.

– Support recapture, retention, and profitable new loan origination across market cycles.

– 40% off Ardley Intelligence, with monthly fees starting at $1,200 instead of $2,000.

– 25% off implementation fees for other Ardley products, where applicable.